Newlytics Web Platform

Marketing Analytics for Zombies

Newlytics marketing analytics is a complex data tool, with simplified and in-depth visualizations and methods. It makes use of API integrations, lead capturing and analytics, SEO analytics, and email analytics, among other things. Most important was the simplifed user experience needed to convey the complex data to noobs.


In Depth Data & Reporting

Part of our development was complex data capturing using one simple integration, and using the millions of data points generated wisely to easily understand the marketing path and ROI. The unique concept of the platform required some significant work with charts and unusal visualizations such as funnels.

Machine Learning

We developed a complex machine learning system to work with the huge amoount of data generated and make useful suggestions to the user. Using various statistical analyses, Newlytics understands how campaigns are performing, works to predict future performance and reports in a human friendly way.





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